Assessment1 Sustenance Packaging Inspiration

So, even though the logo and identity part of this brief is due first, I am feeling alot more inspired to come up with packaging ideas! This is my first brainstorm after unpacking the brief.


Basic packaging brainstorm:
- happy meal style box, or small pizza style box from natural textured looking cardboard
- slip on label for different meals (easy production and printing)
- forest or woodland themed graphics
- fruit character themed graphics
- typography based graphics
- muted, natural colours to suggest sustainability/environmentally friendly but still bright    enough to engage young audiences
- range of simple fruit symbols for easy recognition of whats in each different meal box, to be placed on side of box label for easily visable if products are stacked on a supermarket shelf
- fun health facts on packaging
- sections inside box for different items to securely sit in place
- create symbols for 'gluten free' 'nut free' etc
- die cut of some kind


I also keep discovering inspiring packaging images!
These are some of my favourites so far from www.lovelypackage.com and www.thedieline.com

My opinion: Eye-catching, colourful packaging, simple yet effective logo, would appeal to a wide audience, young and fun looking, suggests the products are easy to use to create a complete meal. It has a number of elements that could work well for the Sustenance brief: a range of different colours on packaging to represent different meals, eye-catching contrast, style of logo , recyclable looking packaging. 

My opinion: Beautifully bright, absolutely love the white and bright on black, great font choice, simple and effective, memorable logo. Again, this work has a number of elements that could work well for the Sustenance brief: different colours for different flavours, eye-catching contrast, simple style of logo, although as much as I love the use of black plastic, I don't think it suggests eco-friendly as much as a raw brown stock. 

My opinion: This range uses the same black background that i love, this time combined with photographic images. The font choices suggest the product is fun and simple to use. It also uses bright rich eye-catching colours that suggests it will be delicious and rich in flavour. It would stand out well from competitors products on the supermarket shelf. 

I included this work as it uses the style of slip on label I want to use in my packaging design.


Too much awesomely designed packaging - totally side tracked from the logo I'm meant to be working on first.. concepts in my head, now to get them down on paper!