Out of the list of Australian food and beverage companies I have chosen to look at The Natural Confectionary Company. Their logo is made up type surrounded by a range of fluid rounded shapes. I think that as their logo has a lot of type in it, especially long words, they used the surrounding shapes to separate the type, and create a kind of visual heirachy. As The Natural Confectionary Co. is all about natural ingredients, I think they chose to state 'No Artificial Colours, No Artificial Flavours' in the logo to emphasize this in a market where many products claim to be natural and healthy but often have hidden ingredients.
Generally very bright colours are rare in nature. This logo uses muted hues of yellows and blue, to emphasize the message that their products are natural. This particular logo also features the small red and yellow 'Binka's' logo in reference to the original range of "No Artificial Colours, No Artificial Flavours' products, but on some packing this has been changed to a 97% fat free symbol.
The logo mainly uses sans serif type in a young, slightly unrefined type style to further emphasize the 'naturalness' of the brand and the make the brand appealing to young audiences.
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