After re-reading the Sustenance brief in preparation for starting my logo concepts, I decided to do a bit of research, in particular, looking at sustainable packaging in Australia.
I found this definition (along with alot more information on sustainable packaging design) on the Australian Packaging Council website and found it summed it up well:
'A sustainable packaging and product supply chain might be defined as 'a system that enables goods to be produced, distributed, used and recovered with minimum environmental impact at lowest social and economic cost'.
http://www.pca.org.au/site/index.php/page/sustainability
Sustainability is so important today as consumers are becoming more and more aware of the impact of buying non recyclable products. Many consumers have developed a eco-conscience and will be strongly influenced to purchase products that adhere to sustainable practises both before purchase - when being manufactured, and after consumption - recyclability.
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